The 80/20 of YouTube Revenue: Finding the Videos That Actually Pay Your Bills

Kajabi's State of Creators research, surveying over 2,000 creators, found that the large majority earn under $100,000 a year, and a substantial share rely on a single income source. Put plainly: most creators are not casually diversified across ten income streams — the revenue is concentrated, often in a small number of videos, offers, or channels.

That's consistent with a pattern seen across content businesses generally: a minority of published pieces tend to produce the majority of downstream results. The problem isn't that this pattern exists — it's that most creators can't actually name which videos they're in, because they're looking at view counts, not revenue.

How to actually find your top videos, not guess at them:

• Rank videos by booked calls, sales, or revenue — not views or watch time — for at least the last two or three months.
• Look for the videos with a high booking rate relative to their clicks, not just high totals; a smaller video converting well can matter more than a bigger one that doesn't.
• Once you've found the pattern (a topic, a format, a length, a CTA placement), make more of that specifically, rather than more content in general.

This only works if the attribution chain survives from click to revenue — see how VidWorth tracks a view to a booked call and reading your dashboard for the two pieces that make this possible.